Facebook appears to be trialling a new jobs feature that would put it in direct competition with LinkedIn. When you think about social media and in particular job seeking you ultimately think about LinkedIn – the business focussed social media platform. An interesting move by Facebook could change this perception if the rumours are true. Facebook has confirmed that it is experimenting with recruitment features but hasn’t given too much away about this particular feature just yet.
The trial, which was first spotted by Tech Crunch, will allow page administrators to list jobs and receive applications. Jobs tabs have appeared on some users Facebook pages – giving a location where by all posted jobs can be viewed by the pages audience. Admins can include details of the job title, salary and whether it’s full-time or part-time.
According to TechCrunch, postings will also have an “Apply Now” button that launches an application form and pre-populates some information from a user’s public Facebook profile. All submitted applications will be received as Facebook messages keeping the whole process on the same platform and of course, should a business wish to promote these vacancies to a wider audience they will have the option to boost posts using Facebook’s targeted advertising tool.
Being a recruitment company ourselves we find this a really interesting move by Facebook, one that seems logical when you compare the statistics of users on the two platforms. Facebook claims to have 1.71 billion monthly users opposed to Linkedin, which has 106 million. Some may argue that LinkedIn is the home of working professionals and the majority of Facebook users may not be relevant to the posted job adverts BUT it’s important to realise that Facebook is so much more active 24/7. These Facebook posts could reach people not even thinking about a job, yet could be convinced to apply for the chance at a higher salary.
We’d love to know what you think about Facebook introducing this feature. Would you use Facebook to search for job vacancies or do you prefer the professionalism of LinkedIn? Let us know via our Social Media pages!<-- Return to Blog